Prada is urged to follow in Burberry’s footsteps and BAN fur
Prada is urged to follow in Burberry’s footsteps and BAN fur from its designs – as campaigners warn it is ‘obscene and obsolete’
Italian label Prada has been urged to follow in Burberry’s footsteps and ban the use of fur in its designs.
British luxury fashion group Burberry confirmed this morning it had will no longer use real fur and angora in its clothes, following in the footsteps of Gucci and Versace.
Prada remains one of the few luxury houses to still use it, however, and now animal charity Humane Society International (HSI) has urged the brand to go fur-free.
HSI’s executive director Claire Bass said: ‘Brands like Prada that continue to sell animal fur are becoming increasingly isolated as top designers drop fur cruelty from their collections, knowing that the vast majority of consumers find it obscene and obsolete.
‘Prada has a clear choice to make as to whether it wants to be an apologist for the vile fur trade or to move with the times and strike a pose for compassionate fashion.
A pair of £610 Prada sandals made from leather and ‘lamb fur’ according to an item description on luxury fashion site MyTheresa. The Italian fashion house has been urged to follow in the footsteps of Burberry, Versace and Gucci and ban the use of fur in its products
‘We hope it makes the ethical choice to go fur-free, joining more than 900 brands that have joined the Fur Free Retailer programme globally.’
HSI’s #FurFreeBritain campaign launches on the first day of New York fashion week and will extend through fashion weeks in London, Paris and Milan.
Prada, which has a number of stores and outlets in the UK across London, Manchester and Glasgow, is a major fur user and its current range includes items made of fox and mink fur.
Fur products include a fox fur jacket for £4,550, a mink fur jacket for £7,880, and a full length fox fur coat for £10,700.
Meanwhile, global designers including Hugo Boss, Armani, Tommy Hilfiger, Stella McCartney and Vivienne Westwood have long-standing fur bans.
Prada, which has a number of stores and outlets in the UK across London, Manchester and Glasgow, is a major fur user and its current range includes items made of fox and mink fur (pictured: a mink fur and feather scarf from its current collection)
A £2,876 Prada coat trimmed with mink fur (left), and a black down coat with a fox fur hood (right). The Italian luxury label has been urged to ban animal products from its designs
In a statement on Thursday, Burberry’s chief executive Marco Gobbetti said: ‘Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success.’
Campaigners toasted the news, with animal rights group People for the Ethical Treatment of Animals (PETA) tweeting: ‘VICTORY! Cartwheels are happening at PETA following the announcement that, after more than a decade of campaigns, @Burberry is banning fur and angora from its collections.’
However Mark Oaten, chief executive of the International Fur Federation, expressed disappointment, saying more was needed in order to ensure respect for the environment.
‘Substituting natural fur with plastic petroleum-based materials, like fake fur, is […] neither luxury nor responsible and sustainable,’ he said in a statement.
‘Any fashion business with a commitment to sustainability should be using natural products such as wool, cotton, leather, silk and natural fur,’ he added.
Burberry confirmed earlier this year it was ‘reviewing’ the use of fur in its clothing and said that fur had been banned from recent collections (pictured: Cara Delevingne in a faux fur coat at Burberry’s London Fashion Week show in February. The brand says its ‘limited’ use of fur is ethically sourced)
Humane Society International (HSI) has previously suggested Burberry’s decision to ban fur could be down to Meghan (pictured in London in April) and her pro-animal credentials
On ending its part in the industry-wide practice of burning unsold goods, Burberry said: ‘This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste.
‘We already reuse, repair, donate or recycle unsaleable products and we will continue to expand these efforts.’
Burberry and its peers have been burning tens of millions of dollars worth of products annually to maintain the exclusivity and luxury mystique of their brands.
Burberry burned unsold clothes, accessories and perfume worth £28.6 million, according to its last annual report in July.
But Gobbetti, who last year took over from Christopher Bailey, is shaking up the brand with a strategy overhaul that aims to add even more luxury to the fashion house’s products.
Anti-fur protesters scuffled with security guards outside the Burberry Fashion Show at the Dimco Buildings, part of the London Fashion Week events, in February this year
Protesters outside the Burberry show. ‘Ditching fur would be the perfect fit for this brand-Britain fashion powerhouse so we strongly urge Burberry to embrace the compassionate trend,’ said HSI’s Claire Bass earlier this year, ahead of their decision to go fur-free
One of his first moves was to appoint Tisci, who Gobbetti worked with at Givenchy, as Burberry’s chief creative officer.
Tisci also replaced Bailey, who stepped down from the dual role of CEO and chief creative officer.
At the time, Humane Society International (HSI) suggested the brand’s decision could be down to Prince Harry’s fiancée and her pro-animal stance.
Executive director Claire Bass said: ‘Burberry is famous for being a royal fashion favourite so Meghan Markle, who is well-known for disliking fur, joining the family is sure to have made the quintessentially British brand look twice at its fur policy.
‘Ditching fur would be the perfect fit for this brand-Britain fashion powerhouse so we strongly urge Burberry to embrace the compassionate trend.’
Meghan is believed to be staunchly anti-fur, is fond of vegan leather trousers, and reportedly convinced Harry to miss the annual Boxing Day shoot at Sandringham.